Amazon Fire TV: Internet Based TV Launched

Apr 3, 2014
Amazon FireTV
 Analyst Gene Munster, UN agency has long control out hope for a a lot of absolutely useful Apple TV and even a full receiver from the corporate, believes that Wednesday\'s launch of the Amazon fireTV ought to function any motivation for Apple to create major moves within the tv area.

In a note to investors provided to AppleInsider, the Piper Jaffray analyst said he believes it is time for the Apple TV become a "focus product line" for the Cupertino, Calif. company. In his eyes, this want is barely highlighted by the launch of the new fireTV, undraped by Amazon on Wednesday, that offers a lot of content choices than Apple\'s giving, and additionally adds diversion into the combination.

To compare platforms, Munster more up the entire range of dedicated content partners and games offered for streaming set-top boxes. during this comparison, Roku has far and away the foremost content partners at one,300, followed by fireTV with forty one, and Apple TV with thirty one.

In terms of games offered for every platform, fireTV is already the leader with 133 titles offered. There area unit seventy seven games offered on Roku, and nil on the Apple TV.

In addition, Munster noted that Amazon's fireTV additionally goes on the far side Apple TV by giving voice management, one thing that he expects can arrive on Apple's platform, together with diversion, at some purpose within the close to future. Specifically, Munster continues to be expecting AN updated Apple TV to hit some purpose within the half of 2014.

However, Munster continues to carry out hope that Apple will launch a full-fledged connected receiver this year, one thing he has been prediction for several years. In his note Wednesday, Munster said he views AN Apple tv as "likely" to launch in 2014, tho' he cautioned that "each month that passes while not credible feedback from the provision chain reduces our confidence."

Munster cited comments from Apple regarding getting into new product classes in 2014, further as rumors that the corporate has been trying to barter deals with cable suppliers as signs that such a product continues to be within the works. The analyst did admit that almost all investors don't believe Apple can launch a full receiver this year, with their "skepticism" driven by a scarcity of feedback from part manufacturers in Apple's provide chain.

"In our opinion, it's still premature to rule a TV out this year, as we have a tendency to still have till this summer to start out to listen to a lot of feedback from part suppliers to create a stronger invoke the precise temporal arrangement of the TV," Munster said.

The current Apple TV set-top box has continued  to envision robust sales despite the very fact that Apple has not updated the hardware in 2 years. There are rumors that Apple is wanting to introduce a brand new model within the coming back months, with expectations that the platform can be swollen to permit a full-fledged App Store with downloadable channels and even games.

Amazon Fire Tv Apple Set-top Box

As for a full-fledged Apple tv, rumors around such a product have quieted down as speculation has typically instructed it is a market the corporate wouldn't have an interest. With sales of HDTVs plummeting ten p.c last year, and a recent report attributing comments to late Apple co-founder Steve Jobs career the telecasting market a "terrible business," trade watchers have typically cooled off on the prospect of AN Apple receiver.